All About Our New Look and Logo
Have you noticed the new masthead on this month’s newsletter? This is part of a larger eﬀort to further establish a “look” or “brand” for our congregation.
We live in a rapidly transforming age and the way churches communicate has changed greatly in recent years. There was a time when churches informed solely via paper and ink: the weekly bulletin and monthly newsletter. Today most churches have a website and a weekly email in addition to the bulletin and newsletter. This incorporation of digital pathways means congregations need to reflect who they are visually by way of fonts, icons, logos and pictures.
A verse connected to this discussion is from a small Old Testament book Habakkuk. The prophet reports: ” Then the Lord answered me and said: Write the vision; make it plain on tablets, so that a runner may read it.” Habakkuk 2:2
In this passage, the Lord has given Habakkuk a vision, but the vision needs to be plain and understandable to the extent that a runner can read it while speeding by. It isn’t enough just to have a vision of what God wants; the vision needs to be immediately interpretable. This verse translates well to our time and place, where people are rushing from one thing to the next. Messiah needs a clear and defined image that connects to our congregation.
“He himself bore our sins in his body on the cross, so that, free from sins, we might live for righteousness; by his wound you have been healed. I Peter 2:24”
Our new logo proclaims boldly what centers us: Messiah’s cross. It is the focal point of our worship space where we address God in prayer and praise. Assembled from various types of wood, it is symbolic of our congregation — people from diﬀerent places gathered together to be the body of Christ at Messiah Lutheran Church. The cross is where God meets us as Jesus Christ crucified and risen, bringing us abundant and eternal life.
The backdrop of our logo ties in with the green-blue color palette of our sanctuary.
The words “Messiah Lutheran Church” seek to be both new and old at the same time, reflecting our stable but relevant presence in the community. The “Skidaway Island” script is a bit whimsical, reminding us of the joy our unique setting brings.
We also have a logo that encapsulates our mission statement, which states: In the name of Jesus, welcome everyone, grow in faith, support one another, serve others.
These visual tools don’t change who we are. The content of our mission remains the same but how it is presented and portrayed does change, giving us a fresh and inviting look. I hope you agree.
Gratefully Yours, Pastor Jason Talsness